Disney Pictures is pulling out all stops to promote its Nov. 21 release of 3D animated movie “Bolt.” The studio attached a six-minute-long promotion for the family flick to film prints of its “Beverly Hills Chihuahua“.
Theater owners suggest the “Bolt” spot intruded on their screen time and made “Beverly Hills Chihuahua” run long costing time they could fill — with other showings or their own commercials.
Some of the nation’s top theater chains complained to Disney that the extended trailer violated a long-standing agreement about where trailers can be placed and how long they can run. Disney maintains that the preview is in fact a “featurette,” a mini-film not unlike the award-winning animated shorts that Disney and Pixar put ahead of their animated features.
It is unclear how many theater owners showed or are showing the spot, one theater owner said he believed a majority of theaters refused to show it.
While there is no firm policy on the number of trailers that can run before a movie, there are voluntary and codified rules about how long those previews can last. “The length of a trailer must not exceed two minutes, thirty seconds,” says the MPAA 2006 Advertising Handbook.
Each studio is granted one exemption to run a longer preview once a year, which is usually reserved for an Oscar movie. But because Disney considered the “Bolt” promotion to be a short film, the studio did not consider it subject to the time limitation.
Clearly the run away success of ‘Beverly Hills Chihuahua’ gives Disney leverage over the theaters, one does wonder why Disney is pouring so much into the Bolt release?
Tags: Beverly Hills Chihuahua, Bolt Movie, Disney
Disney has released a free game for the iPhone and iPod Touch called Rhinoball. The free app is available from iTunes.
Rhinoball is an accelerometer based game in which you control the character of Rhino -a hamster in a ball- to find Bolt the dog. You tilt your iPhone to collect the lightning bolts as you race to the end of the level.
Reviews of the game suggest it is rather simple and not too dynamic., but it is basically fun with some amusing clip scenes.
The clip scenes abd trailers bring this app up to a significant 94.4MB.
Tags: Bolt Movie, Disney, iphone, Ipod, Rhinoball, Video game
Miley Cyrus
Walt Disney Studios celebrates Thanksgiving in style this year by sending characters from “Bolt“ to New York City to participate in the Macy’s Thanksgiving Day Parade.
Miley Cyrus is slated to sing “I Thought I Lost You” from the upcoming Walt Disney Animation Studios’ comedy “Bolt” aboard a float starring characters from the movie, which opens in Disney Digital 3-D in the US on Nov. 21, 2008
Miley Cyrus, provides the voice of Bolt’s beloved owner Penny in the movie, will be aboard the float performing “I Thought I Lost You,” an original song she recorded for the movie with co-star John Travolta. John is clearly not planning to sing in the parade.
This duet is sure to be an iTunes hit!
Tags: Bolt Movie, Disney, I Thought I Lost You, John Travolta, Macy's Parade, Miley Cyrus Bolt
Bolt is a new 3D Disney animated movie do out in November 21st . In the movie, Bolt is a dog who is the star of an action television series which is part Lassie, part Mission: Impossible. But Bolt doesn’t know he’s a television star, and instead thinks he is a dog infused with the same super powers as his TV show. This chase sequence shows you what Bolt’s television show is like.
Featuring the voice talents of John Travolta as the main character, Bolt, Susie Essman as Mittens, Mark Walton as Rhino and Miley Cyrus as Penny, the family movie is directed by Chris Williams and Byron Howard.
In total, Disney has sixteen 3-D films in the works including Bolt, next year’s Pixar summer offering Up The Princess and the Frog (December 25, 2009), Toy Story 3, Cars 2 (announced for a summer 2011 release), Tim Burton’s Alice in Wonderland (March 5, 2010), and Robert Zemeckis’ A Christmas Carol
Tags: Bolt 3d, Bolt Movie, Disney 3D, Disney Bolt, John Travolta Bolt, Miley Cyrus Bolt, Trailer
Miley Cyrus assists in launching fundraiser.
As part of an ASPCA fundraiser that is doubling as a promotional Disney’s November animated release, “Bolt.” Four athletes are in the process of rolling the 9-foot-tall ball coast to coast as part of Disney’s “Bolt Across America” fundrasing tour.
Tags: Bolt Movie, Disney Bolt, Hamster Ball Bolt, Miley Cyrus Bolt
Bolt is a CG animated film produced by Walt Disney Animation Studios. Much of the original graphic style of the film was inspired by the work of Edward Hopper. New technology in non-photorealistic rendering is used to give a special visual appearance to the movie. Furthermore a new patented technology has been specifically designed for Bolt in order to give a hand-painted look to the the 3D backgrounds.
The movie can boast the voice talents of John Travolta, as Bolt the dog, and of Miley Cyrus, as Penny, the young girl who owns Bolt.
Here the plot:
“The story is about Bolt, a white German Shepherd who has lived all his life on the set of a TV show in which he portrays a superhero dog, and as a result thinks that his superpowers are real. Later, he gets accidentally separated from the studio. He then meets a female cat named Mittens and a hamster who never leaves his exercise ball, and eventually he discovers that all of his powers are fake. ” (Source: Wikipedia)
Tags: Bolt Logo, Bolt Movie, Cyrus Bolt, Travolta Bolt
American Dog
Bolt is a reimaging of an animated feature ‘ American Dog’ to have been directed by Chris Sanders (Lilo & Stitch) . The film was a bit gritter and less thematically consistent with a family holiday movie. American Dog also suffered from Disney direction change away form computor animation to more traditional animation. The re-imaging of American Dog means that Bolt is white versus brown and the movie is less griity.
Tags: American Dog, Bolt Movie, Disney Bolt
