Theater owners suggest  the  “Bolt” spot intruded on their screen time and  made “Beverly Hills Chihuahua” run long costing time they   could fill — with other showings or their own commercials.

Some of the nation’s top theater chains complained to Disney that the extended trailer violated a long-standing agreement about where trailers can be placed and how long they can run. Disney maintains that the preview is in fact a “featurette,” a mini-film not unlike the award-winning animated shorts that Disney and Pixar put ahead of their animated features.

It is unclear how many theater owners showed or are showing the spot, one theater owner said he believed a majority of theaters refused to show it.

While there is no firm policy on the number of trailers that can run before a movie, there are voluntary and codified rules about how long those previews can last. “The length of a trailer must not exceed two minutes, thirty seconds,” says the MPAA 2006 Advertising Handbook.

Each studio is granted one exemption to run a longer preview once a year, which is usually reserved for an Oscar movie. But because Disney considered the “Bolt” promotion to be a short film, the studio did not consider it subject to the time limitation.

Clearly the run away success of  ‘Beverly Hills Chihuahua’ gives Disney leverage over the theaters, one does wonder why Disney is pouring so much into the Bolt release?

Rhinoball  is an accelerometer based game in which you control the character of Rhino -a hamster in a ball- to find Bolt the dog. You tilt your iPhone to collect the lightning bolts as you race to the end of the level.

Reviews of the  game suggest it is rather simple and not too dynamic., but it is basically fun with some  amusing clip scenes.

The clip  scenes abd trailers bring this app up to a significant  94.4MB.

Miley Cyrus

Walt Disney Studios celebrates Thanksgiving in style this year by sending characters from “Bolt“  to New York City to participate in the Macy’s Thanksgiving Day Parade.

Miley Cyrus is slated to sing “I Thought I Lost You” from the upcoming Walt Disney Animation Studios’ comedy “Bolt” aboard a float starring characters from the movie, which opens in Disney Digital 3-D in the US on Nov. 21, 2008

Miley Cyrus, provides the voice of Bolt’s beloved owner Penny in the movie, will be aboard the float performing “I Thought I Lost You,” an original song she recorded for the movie with co-star John Travolta. John is clearly not planning to sing in the parade.

This duet is sure to be an iTunes hit!